Complex organizations have a notoriously difficult time explaining themselves. They're told they need an elevator pitch, but their staff can't agree on the first sentence, much less the entire message.

We approach the development of these elusive messages with a contradictory mix of realism, creativity, skepticism, and aspiration. We ground the message in the strengths of the organization and perceptions of its employees, while adopting the language and concepts that its market and stakeholders understand. Then we stir this elixir and refine it to capture the pure substance and spirit of our clients.